Generative AI development services

Generative AI uses large language models and diffusion models to create new text, images, code and structured data from instructions. Visions turns these models into reliable product features and internal tools, with prompt engineering, evaluation and cost control built in from the start.

Generative AI development services illustration

Overview

Generative AI explained

Generative AI creates new content, such as text, images, code or structured data, from an instruction. For businesses, its value lies less in open-ended chat and more in specific, repeatable jobs: drafting a first version of a document, summarising a long thread, extracting fields from an unstructured email or describing thousands of products in a consistent style.

We treat generative AI as a product feature, not an experiment. That means defining what good output looks like, grounding the model in your own data where accuracy matters, building review steps where content goes to customers, and tracking quality and cost as usage grows.

  • 01Choose the right use case
  • 02Design prompts and guardrails
  • 03Ground in your data
Generative AI icon

At a glance

Generative AI

Best for

  • Automated first drafts of proposals, reports and responses
  • Meeting and call summaries with action items
  • Product catalogue enrichment for e-commerce
  • Document classification and data extraction

What you gain

  • Faster first drafts
  • Consistent tone and format
  • Unstructured data made usable

Built with

  • Python
  • OpenAI API
  • Anthropic Claude API
  • Google Gemini API
  • Llama
  • Hugging Face

What our Generative AI service includes

  • GenAI strategy and use-case selection

    We help you pick use cases with clear value and measurable outcomes before any build starts.

  • Content and copy generation

    Drafting product descriptions, emails, reports and marketing copy in your brand voice, with review workflows.

  • Summarisation and extraction

    Turning long documents, transcripts and emails into summaries and structured fields your systems can use.

  • AI features in your product

    Writing assistants, smart search, auto-fill and recommendations embedded into web and mobile apps.

  • Image and media generation

    Generating and editing visuals for catalogues, marketing and design workflows.

  • Prompt engineering and evaluation

    Versioned prompts, test datasets and automated evaluation so quality stays consistent as models change.

Benefits of Generative AI

What your business gains when it is designed, built and run well.

  • Faster first drafts

    Teams start from a structured draft instead of a blank page.

  • Consistent tone and format

    Prompts and templates keep output aligned with your brand voice and required structure.

  • Unstructured data made usable

    Emails, PDFs and transcripts become summaries and fields your systems can process.

  • Better product experiences

    Users get assistants, smart search and auto-fill inside the apps they already use.

Our method

How we build Generative AI solutions

A practical, step-by-step approach that proves value early and reduces risk.

Start with step 1
  1. Step 1

    Choose the right use case

    We shortlist tasks where generative AI saves real time and where output quality can be measured.

  2. Step 2

    Design prompts and guardrails

    We write versioned prompts, define output formats and add checks for length, tone, facts and sensitive content.

  3. Step 3

    Ground in your data

    Where accuracy matters, we connect the model to your documents or databases so output is based on your information.

  4. Step 4

    Evaluate before launch

    We test against a sample set and compare models for quality, speed and cost.

  5. Step 5

    Integrate and monitor

    We add the feature to your app or workflow and track quality, usage and spend over time.

Common use cases

  • Automated first drafts of proposals, reports and responses
  • Meeting and call summaries with action items
  • Product catalogue enrichment for e-commerce
  • Document classification and data extraction
  • In-app writing and editing assistants

Technologies we work with

  • Python
  • OpenAI API
  • Anthropic Claude API
  • Google Gemini API
  • Llama
  • Hugging Face
  • LangChain
  • Stable Diffusion
  • FastAPI
  • React

Where Generative AI helps

Examples of how teams in different industries apply it.

  • E-commerce and retail

    Product descriptions, category copy and attribute extraction at catalogue scale.

  • Professional services

    First drafts of proposals, reports and client updates, reviewed by your experts.

  • Media and marketing

    Content variations, summaries and repurposing across channels.

  • Software and SaaS

    In-app writing assistants, smart search and natural-language features.

Glossary

Generative AI key terms

Plain-English definitions of the terms used on this page, so everyone on your team is speaking the same language.

Read the FAQ
Generative AI
AI models that produce new text, images, audio or code based on patterns learned from training data and an instruction.
Large language model (LLM)
A generative model trained on large amounts of text that can understand and write language.
Prompt engineering
Designing and testing the instructions given to a model to get reliable, well-formatted output.
Grounding
Supplying a model with trusted source material so its output is based on that material.

Our process

How we deliver

Design first, build carefully, test everything. Every AI, web and app project moves through the same six stages, adapted to your requirements.

  • Mockups approved before any code is written
  • Tested across screen sizes and browsers
  • Direct communication throughout
  • Support after launch
Start with step 1
  1. Step 01

    Discover and plan

    We review your goals, requirements and existing systems, agree the scope and assemble the right team.

    • Requirements review
    • Agreed scope
    • Project team
  2. Step 02

    Design mockups

    Our graphic designer creates mockups first. Development starts only after you approve the design.

    • Mockups
    • Your approval
    • Figma or XD files welcome
  3. Step 03

    Develop

    We build to closely match the approved design, responsive on desktop, tablet and mobile, with content that is easy to edit.

    • Responsive build
    • Editable content
    • Progress updates
  4. Step 04

    Test

    We test spacing, typography, interactions and functionality against the mockup, across screen sizes and browsers.

    • Design accuracy
    • Cross-browser
    • Mobile and tablet
  5. Step 05

    Launch

    We deploy to production, make final refinements and hand over everything you need.

    • Production deployment
    • Final refinements
    • Handover
  6. Step 06

    Support

    We stay available for maintenance, updates, performance improvements and the next release.

    • Maintenance
    • Updates
    • Performance

FAQ

Generative AI: frequently asked questions

Common questions about our Generative AI service.

Questions and answers illustration

What is generative AI used for in business?

Common uses are drafting content, summarising documents, extracting data from unstructured text, answering questions over company knowledge and adding assistant features to software products.

Will our data be used to train public models?

We configure model providers and deployments so that your prompts and data are not used for training, and we can use private or self-hosted models when data must stay in your environment.

How do you keep generated output accurate?

We ground outputs in your data, constrain formats, add automated checks and evaluation datasets, and keep a human review step for content that is published or sent to customers.

Can generative AI be added to an existing application?

Yes. Most projects add AI features to existing web or mobile apps through an API layer, without rebuilding the application.

Which generative AI model is best?

There is no single best model. The right choice depends on the task, required accuracy, speed, cost and where your data may be processed. We test several models on your actual task before recommending one.

How do you control generative AI costs?

We choose an appropriately sized model for each task, cache repeated requests, limit output length and monitor usage per feature with budgets and alerts.

  • AI Knowledge Assistants (RAG)

    Retrieval-augmented assistants that answer questions from your documents with cited sources.

  • Custom LLM Solutions & Fine-Tuning

    Fine-tuned and self-hosted language models adapted to your domain, tone and data rules.

  • Agentic AI

    Autonomous AI agents that plan, use tools and complete multi-step business tasks with human oversight.